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Saturday, 25 August 2012

Prismacolor Marker Set - Why Get Them?


This in style brand among the arts has revolutionized coloring in lots of forms of art. Prismacolor markers are a very popular brand amongst anime fans, style designers and character designers and the list retains going on. Prismacolor line has watercolor, markers, pastels, sharpeners with a variety of a hundred thirty colors.

These magical instruments create such beautiful enticing colors and are a lot easier to make use of if you are not looking to do paintings. Prismacolor markers helps if you are not the type to all the time use acrylic or oil paint. It saves you the mess and means that you can add beautiful tones and combos to your artwork work. There actually is no losing when using the prismacolor entrepreneurs and pencils.

Prismacolor markers have many advantages over conventional paints. Not that you should stop portray and solely use prismacolor but these markers can actually help you in your creative journey. These are commonly utilized by illustrators, character designers, comedian guide artists, trend designers and much more.

Here are many of the issues that you are able to do with these markers.

1. You can blend colours

2. Make a number of layers of colors on an image

3. No mess around your work area

4. Simple rendering

5. Work quicker

Again these are advantages that prismacolor has along with their colour penicls. Many Anime followers love to make use of these. When you surf on-line and see many character designs for video games this is how they're done 80%. These are versatile so if you want to add some drops of acrylic with a small brush by all means you can. They're comfortable to use and the recognition is rising.

Prismacolor brand has many units and a tons of colors for a lot of ranges of professions. They are primarily popular with the youthful artist who need to work in the arts and entertainment business. Those that are going for fashion design, comedian book creators, illustrators and much more. Nevertheless the a lot expertise artist are starting to make use of them as well for they are realizing the great potential and advantages of those tools.

They arrive in lots of colours that save time for the mixing. Combining these with Prismacolor colored pencils they help add quite a lot of effects. The rendering capabilities of these are probably the most fun to create for now within the laptop ages making issues look lifelike has turn out to be a well-liked trend.




There are many different prismacolor marker set so think about the amount you will use and how much money you have when you are buying your prismacolor marker set




Wednesday, 15 August 2012

Stock Markets Are Not Democratic


The stock market is not democratic. Changes in the stock market, far from being an honest representation of the state of the nation's economy, are nothing more than a barometer for the wealthy, educated elite whose fortunes are tied to Wall Street's performance, while the great majority of the population become spectators in increasing numbers with every advance or decline. Psychology, technology, education and social status all have become barriers preventing the equitable distribution of the gifts of regulated equities, and worse, perpetuate the imbalance by their very nature.

 

In the stock market, the rich get richer while the rest...just think they do.

 

There is an unspoken myth that participation in the stock market is wide and deep in America, and that its fortunes are egalitarian - truly a democracy open to all, and with an even shot at bonanza. In a sense, Wall Street has come to define America, and the equality of opportunity it represents. No matter how humble of station, the American dream is available through prudent investment in the stock market over the long term.

 

The mainstream media in the United States supports this supposition, the rise of business and investment shows, finance segments in news broadcasts, and daily headlines covering every joyous or threatening tilt in the great pinball machine. Finance news has become a growth industry, predicated as it is on the increasing desire of wider groups of viewers for immediate and insightful news and analysis. On the web, sex is still king, with finance porn coming up behind. A noun, a verb, and a stock symbol will get your blog readers almost as fast as a scantily clad avatar.

 

Only a third of Americans participate in the stock market through the ownership of stocks in one way or another. While that's a lot of people, it certainly is not the strong majority that a democracy assumes. Still, changes in stock market performance do affect thirty-five percent of the population directly. However the math suggests that the best such a wide group can do in a pseudo zero sum game is to track the changes, their returns never being anything better than average.

 

Real increases in wealth occur in smaller, segmented sections of the stock buying population as a whole. Owning stocks alone is no guarantee of success.

 

For most of the stock owning public, stock ownership arrives through the back door, in market products that pool resources like mutual funds, or in market incentives like retirement tax breaks that accompany the buying of stocks in the way 401(k) plans do. People invest for the tax break, and consider the risk small or non-existent that their equity investments in stocks will melt away. They are not stock market investors as much as they are tax break investors.

 

In terms of risk ownership - where higher risks mean greater potential rewards - the vast amount of stock holding Americans have insulated themselves from the great rewards of stock ownership, by falsely believing their low risk, widely spread holdings will return more than low, widely spread rewards. For people who own mutual funds, automated 401(k) plans, or received stock in the company they work for, the nature and motivation of their investment condemns them to the law of averages, existing always on the fat part of the curve. They will never beat the market, as they are the market.

 

And while most consider the rapid, inexorable advance of the value of the Dow an important way to have their investments participate in the great game of easy wealth creation, that too is an illusion. Despite its impressive scorecard, the stock market has only averaged a real rate of return of about 4% over the long term, once adjusted for inflation. Hardly the get rich quick - or slow - scheme many believe.

 

Direct stock market participation is the only way to get out from under the curve, and have any realistic shot at beating inflation and adding real, sports car buying, holiday taking, coke snorting "wealth".

 

Pulling together the money, reading a bit about what you are doing, tracking down a broker, and selecting from thousands of stocks to individually purchase in minimum board lots is not something Americans do in any great, relative number. According to the Federal Reserve Board "Survey of Consumer Finances", only about 18% of stock market participation is done in this fashion. Less than one in five Americans has taken the opportunity to work the American dream directly, and pit their guts and faith against the odds.

 

Certainly, the advances in online technology over the last decade have made stock market participation wider, what with the profusion of discount brokers and do it yourself, on line stock trading. Wall Street on line gaming. Yet, direct participation in the market has only progressed not much beyond the 18% of 2007, from the 13% of 1991. It has never been easier to buy stocks, and with two major booms, so few people availed themselves the chance to ride the big one. Clearly, the stock market does not represent America, where 80% of the population is not participating directly in the fortunes of the corporate assets of the country, and are not a participating part of a fundamental of free market capitalism.

 

Contemporary culture is slathered in headlines of Wall Street, the DOW, and NASAQ, giving the impression of a country deeply wired to the fortunes of the market across all demographic spectrums. Stock market participation analysis however, clearly identifies serious barriers to entry that make Wall Street a decidedly closed, club.

 

A closed club of rich, educated men in high status occupations.

 

Wealth (like male pattern baldness), is inherited. If you are clever enough to be born to rich, beautiful parents, odds are you are clever enough to have your own kids repeat the trick. Progeny of wealthy households inherit much more than trust accounts. The basic knowledge and principles of the responsibility for all that family capital comes with the suitcase. Other folks, who lack both the capital and the joie de vive, make their first market acquisition from a decidedly disadvantaged place. In a very undemocratic fashion, a major barrier to entry appears to be to whom you were born.

 

The Federal Reserve Board Survey of Consumer Finances also reveals it's better to be born a male. Men dominate the world of finance, and women have a long way to go, as you are more than twice as likely to be a man if you invest directly in the stock market.

 

Education also forms a barrier, as there is a direct correlation between rates of stock market participation and levels of schooling. Not surprisingly, the world of finance being a complex and disciplined world, better-educated Americans are over represented in the markets. Thirty five per cent of College graduate households owned stocks, more than all other classes combined. Easy access to transparent information is a necessary part of an informed market decision, and college grads it appears, know how to find it.

 

Another trait shared amongst the wealthy, smart and male is high status occupations. It turns out very few wealthy, well-educated men work in the bowels of fast food, and very few shopping cart handlers invest in stocks to any degree. While no studies exist to support this kind of detail, one imagines the most popular job description amongst stock market participants is "VP of something".

 

Just being in the market carries a value added social cache on the greens or at dinner parties, and knowing the lingo is a secret hand shake of sorts on long, transatlantic flights in first class; "Our people are telling me I have to shift more trust liability into higher leveraged, off shore asset classes. Who do you like in Singapore?" If, on the other hand, the big guy in the center seat keeps saying "I gotta go to the can" all through the flight to St. Pete's, odds are you are not in the markets.

 

In the end, stocks carry a degree of risk that most Americans prefer to avoid. The greater the degree of risk assumed, the greater the amount of the reward. In this fashion, not just stock market participation, but market profitability are tied to degrees of risk. Those willing and able to shoulder greater risk tend to consolidate and get wealthier, and at rates beyond those whose risk tolerance is just not up to it.

 

Economic Sociology tells us that both economic disposition and social strata are indicators of higher risk tolerance, and thus are rewarded more regularly with out sized checks. In essence, stinking rich folks can afford to take it in the teeth occasionally, however embarrassing that may be. Risk takes on another order of magnitude when the difference in a loss is between the polite tut tut's at the club, and living in your minivan with the family. The opportunity to participate in risk is limited by the objective magnitude of failure.

 

Behavioural Finance suggests that risk tolerance is also governed by human foibles. Most small investors understand that the markets are a game fixed in favor of the Goliath and well connected. This keeps market participation to only the foolhardy, or as researchers have come to know them, gamblers. Gambling requires a certain set of unfortunate human traits; a taste for un-rational risk, and the sad affliction to always overestimate ability and profits, while to simultaneously ignore or rationalize away the losses. Finance is another sport where testosterone plays a deciding role. It's a male thing.

 

Entry to Wall Street is barred to those without high levels of economic and social capital. The size and influence of that capital dictates the amount of risk aversion, and acts as a limiter on the opportunity to consolidate great wealth from the markets. In this way, free markets, capitalism, and liberal economics have fashioned a system of wealth and power that is increasingly oligarchic, self perpetuating, and completely undemocratic.

 

The staggering bull market just ended only served to speed up the process, as boom markets favour those who can push the limits of risk with mountains of capital. The limits of risk apparently being highly leveraged in a head scratching soup of acronyms, with absolutely no idea of what will happen if for once, you were wrong.

 

The brutal market collapse and general maelstrom of economic disarray in late 2008 laid bare the inequities of free market equity investing. The greater part of America that invested in the markets had their hopes and dreams shattered, and their ability to spend cauterized. That spelled job loss and eviction for the four fifths of the country that was living beyond their means, trying to keep up with a dream they were silently denied entry to, and dependent on the largess of the market investors seemingly endless disposable income.

 

For those who had the opportunity to take the biggest risks, and for whom those successive risks had ensured survival in an ever-decreasing club of consolidated wealth and power... they all took "haircuts". For this elite class of investor, boom and bust did little more than jiggle about very big numbers on streams of personal financial statements. If you found you had to sell the home in the Hamptons in the worst real estate market in history, you were not in this class.

 

Far from spreading wealth, boom markets concentrate gain, and solidify ownership of America's real power elite. In a crash, the process is the same but brutal, when those without the resources to stay the course and take real risk on recovery are shut out, or worse, lose all faith in the value of risk and the hopelessness of the Wall Street game.

 

When the Dow Jones Industrial Average rises, who does it benefit? Those with investments in the stock market, who have the social standing and resources to accept the risks that reward so few. The great balance of traders - small, individual traders alone or in groups - can seldom do any better than average - and average barely keeps ahead of inflation. For the two thirds of Americans not in the markets at all, it hardly matters a whiff.

 

There is nothing democratic about "the markets".




"Aetius Romulous"

Historian, Economist, Accountant, Writer, and blood sucking CEO.

Born at the wrong end of the Baby Boom Generation - too late to enjoy the ride, too early to have missed it, and stuck in the middle with the mess.

Aetius writes and blogs from his frozen perch atop the earth in Canada, spending the useful capital of a life not finished making sandwiches and fomenting revolution.

It's a living.

http://screambucket.com/

aetiusromulous@rogers.com




Stock Market and Investing Myths Part 2 - Five MORE Investment Myths Exposed!


In Part 1 of this series on investment myths I exposed 5 commonly held beliefs about investing that are preventing many people from making as much money as they could with their investments. They are:


The stock market must go up to make money.
Stock market investing is risky.
Over 20 years the stock market always goes up.
The best way to make money in stocks is to buy and hold.
News and research groups have the hot stock picks.

I dispelled each of these myths and explained that they are the result of miseducation. The problem with miseducation is it leads to false understanding of the truth, and as many people have learned over the last year in the world of investing, not knowing the truth can be financially devastating.

In this article I am going to expose 5 more myths about the world of stocks and investing and share with you how you can not only correct your mistaken understandings but also profit from your new knowledge.

Myth #1: Investing in Stocks is Like Gambling

The myth that investing in stocks is like gambling is one of the oldest, most pervasive myths surrounding the stock market. In fact many people do not even realize they hold this belief. Yet unknowingly it appears in their words when they say things like, "You're betting the stock will go down" or "You're betting the stock will go up."

The idea that a smart investor is betting is ludicrous. Yet it has crept into an uneducated public to the point that many religious groups and social networks opposed to gambling have led their followers to believe the stock market is so riddled with gambling one would be better off playing the lottery. In fact nothing could be further from the truth.

The real fallacy here is the assumption that the investor is betting. As one who spends his life in the investment community, let me assure you no smart investor would ever bet. Betting is the exact opposite of what investors do. Investors spend their life learning and educating themselves about the investment they are about to make. Then they proceed to invest, trusting that their education was correct. If the investment goes against the investor, the honest investor still will not say, "I bet wrong." The honest investor will say, "What can I learn from this?"

Anyone who proceeds into any area of life without being properly educated could be seen as a gambler. But the more appropriate term would be foolish. To illustrate this point, let's take a person learning to drive a car. If the person has never ever driven a vehicle before, they may assert, "Since lots of people do it, so can I." But the foolishness comes when the person gets behind the wheel of a car and attempts to drive without first learning anything about driving a car. We could easily say that this person was gambling with his life, but the truth is it's simply foolishness.

Investing in the stock market is the same way. Millions of people hear how large amounts of money are made in the market. They see ads on television for cheap stock brokers, and one day think, "I can do that too." Truth is they CAN do it too-but only after they learn HOW to do it. For the educated investor, putting money into the stock market is an educated, analytical, thoughtful decision. And yet for the uneducated investor doing the same action is... well, foolish. Becoming educated first is the best way to successfully invest in the stock market. Myth: BUSTED

Myth #2: "Predicting" the Stock Market Is Impossible

On the heels of the assumption that investing in the stock market is gambling comes a follow-up myth: "Predicting the stock market is impossible." Again this fallacy comes down to the lack of education. For YOU to predict the stock market may be impossible, but not specifically for every person. In fact since the beginning of the stock market many investors around the world have successfully "predicted" the next moves. The author of this article is one of them (that would be me!). Predicting the stock market is not nearly as mystical as one might think. In fact the market moves in very predictable, repeating patterns, over and over again. And once a person is trained to watch and recognize those patterns, that person can also predict the next move with reasonable certainty. Myth: BUSTED

Myth #3: Mutual Funds Are the Safest Way to Make Money in the Stock Market

I suppose to dispel this next myth one must define what "safe" is. My definition of "safe" in regards to investing is an investment that has the ability to be profitable, not because of market conditions but in spite of market conditions. In other words, if the market goes up, I want an investment that can make money. If the market goes down, I want an investment that can make money. Yet mutual funds are not one of those investments. It boggles my mind as to why financial advisors continue to sell these investment vehicles to unknowing would-be retirees. It's an investment that can ONLY make money if the market moves higher. And to cover the weakness of the investment the sales pitch goes like this, "Over 20 years the market always goes higher..." Well what if I need to retire in 19 years and that's not an up year?

To me the most foolish investment a person can make is one that is confined to profit by the direction of the market. As such I believe mutual funds to not only be a poor choice for a safe investment, but I consider a mutual fund a very risky investment. If you do not believe me, just ask the majority of Americans who have lost about 50% of their retirement recently how things are working out for them and if they feel mutual funds are a safe, secure choice for investing. Myth: BUSTED

Myth #4: A 24% Annual Growth Is an Outstanding Return

Okay... I'll give you this one. Twenty-four percent annual rate of return is exceptional-if you're used to putting your money in a bank savings account. But a smart investor would never tie his/her money up for an entire year just to make a 24% return! Can you imagine any investor who would be willing to put up venture capital for a business that only promises 24% on the money? Of course you can't! And the stock market should be no different. In fact that's kind of what you're doing when you invest in the market. You're lending investment capital to the company while they continue to do business. But I guarantee you their business is bringing in more than 24% profit each year. The odds are that business is bringing in close to 100-200% profit EACH MONTH! And if you're fronting capital, you certainly deserve your fair share of that profit.

Mutual funds and investment services are loaded down with fees, transaction costs, and sales bonuses for the people who get you to give up your money for them to invest. And they get paid even if they do lose money-and YOU are the one who pays for all of it. By the end of the year, you're lucky if you have 24% left over. And those sales people who are getting paid from you? Well their job is to sell you the idea that 24% is a great return.

I myself would never make such an investment. When I place trades in the market I look for steady monthly cash flows that amount to a return that would stagger your mind if I told you. And ALL smart investors look for the same type of return. How much? Hmmm, let's just say investors think in terms of monthly returns, not annual returns, and we'll leave it at that. Myth: BUSTED

Myth #5: Learning to Make Money in the Stock Market Takes Years of Education

Of all the myths I dispel, this is probably the saddest. It's sad because people truly believe they are unable to learn how to make great monthly income in the market. They ask questions like, "Well, if it's so simple why isn't everyone doing it?" This is probably the most logical and natural question. The only answer I have is, "They don't know how." But I have seen hundreds of my own students learn to make consistent money in the stock market after only 2-3 months of focused training. How much training? Generally 4-8 hours a week. That's less time than the average American spends trying to build a network marketing business that seems to go nowhere.

The truth about investing is this: successful investing comes down to nothing more and nothing less than education. For the person who takes the time and spends the energy to learn, becoming a successful investor is not that far out of sight. In fact I believe pretty much anybody can learn how to successfully invest in the stock market in a year or less.

Just think-one year! That's less time than it has taken for most Americans to watch their stock portfolios fall while trusting the "all-knowing" financial advisors. One year-that's less time than it takes to earn a master's degree. One year-that's all it would take for a person like you to learn how to invest successfully as well. Myth: BUSTED

I hope you have seen how these 10 myths may have helped form your ideas of the stock market as a risky place to invest. I hope next time you hear your favorite Uncle Jimmy, or some announcer on TV, perpetuate these myths you will be quick to dismiss them as such and say to yourself, "I know better!"

How to Learn More




If what you have just read makes sense to you and you'd like to learn more, the best place to start is Trade Smart University's free workshop called the Foundations of Stocks and Options http://tradesmartu.com/site/index-foso.html You don't want to miss this free online workshop!

Jeremy Whaley is co-founder of Trade Smart University, an education company dedicated to helping everyday people learn to trade the stock market for consistent profits. If you would like to learn how to trade your own money for steady profits, visit http://www.TradeSmartU.com and experience affordable, accessible stock market education.




Tuesday, 14 August 2012

Stock Market Investing


Investing in the Market - How Stock Market works?

Introduction

Investors around the globe are always eager to convert their hard-earned money into an amount that can secure their life in the years to come in the shortest possible time. Very few investment options can give the result that an investor seeks. Stock Market is one of the options where it is possible. The king of all the investment options where it is possible to earn a fortune overnight is Stock Market. Most Investor believes that stock market investing provides them with the scope of the maximum return in the shortest time.

Role of Stock Market for companies

However, Stock market investing is lucrative; a query should strike the mind of an investor before entering the world of a stock trader, i.e. ‘How Stock Market Works?’ Stock Broker or an experienced stock trader can help you a lot in clearing your doubts related to your query. It seems a difficult question, but has a simple answer and can be understood without any confusion. Companies are always looking forward to raise their capital for development purposes to get more profit for the organization. They target minor investors for the purpose and the best place to locate them is stock market. To publicize themselves, companies offer a portion (of the overall share of the concern) to public through stock market.

Role of Stock Market for Investors

For investors, stock market and its day trading are the medium from where they look forward to have transactions, i.e. buy or sell, in the stocks that they feel comfortable with. The process of buying or selling of a stock can be achieved in real-time day trading, online stock market, etc.

By understanding the role of stock market in stocks and a stock trader, it is easy to understand the basic working that is involved in stock market. However, an investor who looks forward for extracting maximum tries to gather more and more knowledge on the subject of ‘stock market’. To gather better knowledge, it is important for learning the terms involved in the world of ‘day trading’, ‘stock broker’, ‘stock trader’, etc. that includes stock quotes & market capitalization.

Stock Quotes

The most popular of all the terms used in stock market is stock quotes. Stock quotes signify the prices that a stock is transacted in the market. An investor studies the stock quotes regularly through the information available from a stockbroker or another stock trader during the day trading. It helps him in making the best decision in relation to stocks. Stock quotes are controlled by several factors that include economical health, trends in spending & trading and technical or financial report of the company put forward to the investors by the company or experienced stockbroker.

Market Capitalization

Market capitalization is another term that can ring in your ears while you are involved in a conversation whose subject is related to stock market. The term indicates the overall values of companies or stocks that are offered in stock market. Using a simple formula can do calculation of market capitalization of stocks: Number of surplus share in the market X stock quotes.

Buying and Selling of Stocks

The next step after knowing the basic terminologies is learning the procedures for buying and selling of stocks in day trading or online stock market. Buying of stocks is the procedure that requires an appropriate investment amount from a stock trader. This investment amount is utilized in paying for the total amount of the stocks brought along with the commission or the tax charges involved with the transaction. Investor opts for opening investment account with stockbroker that has firm nearby investor’s location for convenience. However, online stock market has given an option for an online account for investment to a stock trader that allows them to buy without the involvement of a stockbroker. The process that follows the opening of the investment account is funding it for making the purchases. The moment your account receives the apt fund for the purchase, stock buying can be done. The process of selling requires the stock trader to inform their stock broker about the quantity of shares you require to sell and at what stock prices. Online stock market requires the trader to enter the order for sell through their investment account.

Once you understand the proceedings and the working of stock market investing, your success in the field is unstoppable.




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If you are new to sogoinvest: Online stock trading investment




Saturday, 4 August 2012

29 Exciting New Business Card Themes

The corporate world has been rapidly advancing along with numerous design schemes. Individuals are able to network like never before and it has created a heavy demand for local business. Thus business cards are still vitally important for sharing your information and building a respectable client base. Check out these 29 card themes and you may even come up with a fantastic idea of your own. Similarly you can share fresh business cards and concepts in the discussion area below.


View the original article here

Monday, 16 July 2012

Mad Men Commentary: Episode 508 Lady Lazarus


Sylvia Plath makes a cameo appearance in this week's episode of Mad Men, if only obliquely - contributing the title, Lady Lazarus, from a posthumously published poem. Plath died at 30, a contemporary of the younger set at SCDP, separated from her husband, the poet Ted Hughes. At first glance, the title seems to merely point to Pete Campbell's state of mind, thwarted once again by an unavailable woman. But the title may also reference Megan Draper's resurrection from the despair of office work, liberated to once again pursue a career in the theatre.

The episode opens with Pete on his way to work, reading on the train. His friend Howard Dawes (Jeff Clarke) takes the seat opposite him and flops down, complaining about a slow month of insurance sales. Pete has been bracing for a pitch from this guy and cuts him off at the pass, letting Howard know that SCDP has taken a policy out on him that pays six times his salary. He tags this with a curious bit of specificity. "After two years, it covers suicide." Howard assures Pete that the policy isn't what he thinks, but backs off, leaving Pete to sort it out over some sleepless nights.

Insurance aside, Howard brags about his new mistress, whom he shacks up with in an apartment he keeps in the city for nights when he has to "work late." Pete, scandalized, asks if he isn't afraid of getting caught. Howard brushes off the concern. He's providing a good life for his wife. Shouldn't that be enough?

Howard has lit the fuse to two of Pete's major insecurities: a) a feeling of not being treated with respect at work and b) jealousy over not getting what everyone else is getting (in this case, a girl on the side). It's odd how, on the surface, Pete has everything in the world going his way: an ascendant career, a beautiful wife, healthy child, a nice home in the suburbs. But it's not enough. Something is missing. Like Don in his new role as happy husband, Pete is doing all the right things, but they don't satisfy. There's no authenticity - nothing deep - and thus no real satisfaction.

At the office, Megan receives a mysterious call and sneaks out to talk on a pay phone. On the way out, she passes the conference room, where Don and Ginsberg and Stan are pitching Chevalier Blanc, a men's cologne. Ginsberg is doing the presentation, a take on The Beatles' A Hard Day's Night.

There's an interesting conversation at the end of the pitch. The client loves the concept, but worries about the music. The Beatles are impossible to get, he's been told, but Stan says not to worry, that there are a million bands that sound like the Beatles. Matthew Weiner has run into the same issues in clearing music for Mad Men, and in fact, The New York Times reported that Weiner paid $250,000 for the use of the Beatles song Tomorrow Never Knows. But I'm getting ahead of myself.

After the client leaves, Don and Ginsberg and Stan talk about the music. Don's worried about finding the right piece of music, but doesn't speak that language. He asks the guys what they think, and they start listing a string of bands that, to Don's ears, was as comprehensible as Megan's mother's French. He cuts them off and tells them that Megan will tell him what to do.

The sight of Roger Sterling is always a good thing, and he brings a welcome bit of levity to the episode, summoning Pete to his office to offer a gift - two sets of brand new skis, courtesy of Head, a potential new account. Pete doesn't trust the gesture, and pauses at the door, cautiously testing Roger. "Do they explode?" he asks. Roger explains that the head of the company asked for Pete by name over lunch. "You're building quite a name for yourself," Roger says. Still not trusting Roger, Pete asks him why he's telling him these things. Roger says he's happy to sit back and count the money as Pete brings in the business. Satisfied, Pete helps himself to Roger's gift, taking both pairs of skis. Roger, as always, tags the scene. "And I got to see that," he says, as Pete fumbles with two sets of skis and poles.

Is Roger up to something? Why has he paired Pete up with this "Schmoe from Lutherville, Maryland"? If nothing else, the scene is a perfect illustration of Pete's infantile nature, and how easily he is swayed from one emotional state (fear & mistrust) to another (pleasure & self-entitlement). It was the great poet John Cougar Mellencamp who once wrote that a man who doesn't stand for something is "gonna fall for anything." Indeed.

At day's end, Megan pops into Don's office as he's leaving for a client dinner. He asks her to join him, but she declines, saying she has work to do. "When did music become so important?" he asks. "It's always been important," she says. "I mean, jingles, yeah, but everybody keeps coming in, looking for some song. And they're so specific." He's so confused by the cultural shifts that are taking place, exclaiming finally that he has no idea what's going on out there. Megan shoos him off to his dinner, and as soon as she closes his office door, a worried expression replaces her smile. What else does Don not know about?

Pete is working late. Well, not exactly. He has a drink at his desk, and though it's never identified, the folio on his desk looks like the details of an insurance policy. I'm betting that Howard was right about Pete's insurance - that it does more for the SCDP family than the Campbell family. Finally, he gathers his things, as well as his skis, and runs into Peggy on his way out. She teases him about his skis, and he explains that they're a gift from a client. When Peggy comments that it's good that a client is giving "us" a present, Pete corrects her. "They're giving me gifts, and they haven't even met me." He's so insecure.

The moment Pete disappears, Megan strolls into the break room, wearing a different dress from the one she wore at work. "I thought we were working?" Peggy asks. Megan lies, telling her that Don called her away to his dinner. The scene is a small, nearly throw-away moment, but it's another example of how intricately the pieces of each episode fit together. This moment between Peggy and Megan hits on many dynamics that drive them and the themes of the episode and season. When Megan explains her summons from Don, Peggy snaps back - "There's nothing I can do about that, I guess." Megan tells her she can go home, but Peggy is unsatisfied with some copy they've been working on. When Peggy complains about it, Megan reminds her that it's exactly as Peggy dictated. In that exchange, we get Megan's unhappiness with her job, Peggy's jealousy/annoyance with Megan's favored-nation-status with Don, as well as Peggy's need to overcompensate for any lack of talent with workaholism. It's well written and well played.

Pete nearly makes it home with his skis when a woman in the parking lot of the train station approaches him. It's Beth Dawes (Alexis Bledel, from Gilmore Girls), Howard's wife. She's there to pick him up, but he's not coming home. She's locked herself out of the car, and asks Pete for a ride home.

Pete finds himself in the position of having to cover for his friend, and he does a poor job of it. He also does a poor job of driving, calling back to another awkward encounter with a pretty young lady. Beth figures him to be from the city, and launches into a mopey diatribe about how sad it is, with all the hobos, etc. (Pete's response to the hobos - "There's not that many" - is hilariously out of touch).

This scene is intercut with a scene between Don and Peggy. He's home alone, drunkish, and he calls the office, looking for Megan. Peggy answers the phone and quickly realizes that Megan has lied to them both and brushes Don off.

Back at the Dawes residence, Beth confronts Pete, asking him if it's harder to lie to her now that he knows her. She says that Howard doesn't care whether she's alive or dead, and gets out of the car. Rather than warning him away, the red flags that pop-up around this girl only serve to inflame Pete's passion. They're a lot alike, these two. He follows her to the house, and they end up doing it on the living room floor.

Cut to Peggy, typing copy. The phone rings. She knows it's Don. She picks up the phone. Yep, it's Don, but she says nothing. "Peggy?" Don asks. After a beat, Peggy shouts "Pizza House" is a bad accent and hangs up on him. When he calls back, she ignores the phone and packs up for the night, unable to lie for Megan the way Pete did for Howard.

Pete and Beth lie on the floor, breathing heavily. They are flushed. This is the only way Pete can feel anything, it seems. Pete asks her to say something, and she says that she's been getting attention from men since before it was appropriate and that no one has ever been interested in hearing what she has to say about anything. It's a sad admission that must have struck a nerve with Pete, whose father treated him much the same way. She tells him that the irises of his eyes remind her of photographs of the earth, taken from outer space. Pete, ever looking for validation, says he'll take the remark as a compliment, but she bursts his bubble by going on to say that those photographs make her feel unprotected and surrounded by darkness. Pete's only response to this is, "So, you don't like my eyes?"

The spell broken, Beth buttons her blouse and tells Pete he has to leave and that this can never happen again. He's confused, but he leaves.

When Megan finally makes it home, Don's waiting for her, slurred by drink. He tells her about the conversation with Peggy, and Megan explains that she had to lie to her to get away for drinks with friends. Good story, but she's changed back into her work dress. She's lying. She's not a good liar, either. It's written all over her face, but Don either doesn't notice or doesn't want to know the truth.

The next morning, Don and Megan and Peggy ride up on the elevator together. Peggy nearly squirms from the discomfort she feels, and when they get to the office, she follows Megan into the ladies and laces into her for putting her in a bad position. Peggy lists two cardinal sins committed by Megan. The first is the lost night of work, due to the stress and worry of having to lie to Don. The second, and more important of the sins, is the position of having to lie to Don. Peggy just can't do it. Regardless of how jacked-up their relationship may be, she reveres him like a father and hates to disappoint or betray him. And she deeply resents being put in a position to do just that.

Megan cuts her off and tells her the truth - that she wants to return to the theatre. Megan explains that she fantasizes about quitting. If she's looking for sympathy, she's barking up the wrong tree. Peggy's expression, once she realizes what Megan is saying is priceless. She can't fathom the idea that she wouldn't want to do this job. She reminds Megan that there are people dying for the opportunity to work there, bottom-lining it for her succinctly - "You're taking up a spot, and you don't even want to do it?" Peggy is beside herself. She wisely tells Megan that she can't keep lying to Don, but Megan, cornered and judged, insults her. Peggy tells her she doesn't care what she does and leaves.

Right after that, there's a meeting with Don, Ken, Stan, and Peggy. Don asks about Megan, and Peggy says she won't be there. Right after she says those words, Megan walks in, and they start the meeting - a skull session about how to pitch Cool Whip. Don and Megan have made up a scene, where she's a wife trying to get her husband to try this new dessert topping - Cool Whip. After some coaxing, Don and Megan do the scene for the gang. Don loves doing it, and the chemistry between him and Megan is undeniable. It's very cute, but Peggy is annoyed and jealous, blurting out the tagline "Just taste it," but saying "Just taste it, already" in a put-upon tone. She asks if Megan and Don are going to be in the commercial. Ken says no. Peggy pushes the point, asking who's not interested. Megan jumps in, saying she and Don aren't interested. Don has that dopey smile on his face, pleased with himself, but he senses Peggy's negativity and asks if she liked it. She admits that it's a good ad, but says she's still digesting it.

Pete can't shake this Beth Dawes. He calls her one morning from the pay phone outside the SCDP offices, demanding that the meet him in the city. She won't have anything to do with him, encouraging him to hang onto the fantasy but to stop calling her.

Nighttime at the Draper's finds Megan unable to sleep. Don is out cold. She wakes him, and confesses to her lie. It's a tender gesture, and rather than using the lie against her, Don asks a series of questions, trying to understand where she's going with this news. As Megan gets closer to the big question, Don tells her, "sometimes we don't' get to choose where our talents lie. What you did with Heinz, it took me years to think that way." She bats away this response. "Okay. So what do you want to do?" Don asks. She tells him that advertising will never be to her what it is for him. He offers to help her get on with another agency, to get around any kind of nepotism thing she's dealing with. Finally, she tells him. "I don't want to do it." Like Peggy, Don is taken aback. "You don't want to do it?" he asks, stunned and probably hurt. She apologizes, explaining that since she was a little girl, this has been her dream. "I don't want to keep you from your dream," Don tells her, offering to get her out of SCDP after one more day. She can't believe her luck - or Don's response - and showers Don with affection.

It's a tender scene, shot in darkness and whispers, giving it a conspiratorial air. It's superbly acted. Jessica Pare convincingly conveys Megan's sense of expecting something horrible from Don, and when it doesn't happen, her sense of relief is palpable. Similarly, Jon Hamm's growing sense of clarity about what is taking place is heartbreaking. He really seems to need her at the office. Thinking of the joy with which he acted out the Cool Whip skit, it's not hard to imagine the disappointment and hurt that will accompany her absence at the office.

But Don is a champ...for now. He does it all right, saying the right words, even if he doesn't mean them. The scene ends with her climbing into the bed and snuggling up to Don. The shot is nearly identical to the one of them in bed at the end of season 4, with Don wide awake and thinking while she slips off into happy slumber. Am I the only one waiting for the other shoe to drop?

The next morning, Don slips into Joan's office, looking for advice on the protocol of Megan's departure. Joan fishes for gossip, but Don assures her there is none. Satisfied, she tells Don she'll handle it with a lunch with just the girls.

Megan attempts to tell Peggy, Ginsberg, and Stan the news, but breaks down crying, melting away Peggy's hard-assed façade. Ginsberg and Stan ignore her, as usual, and Peggy yells at them to get their attention. Sobbing, she apologizes and tells them she won't be working there anymore. The reactions are great. Ginsberg: "Did her fire you? The son-of-a-bitch!" Megan laughs and says it's not that. She explains her desire to return to acting. Stan: [laughing] "Are you kidding me?" Peggy cuts him off before anymore insults escape his mouth. Chastened, the guys wish her the best, but not before Ginsberg goes on a jag of questions about whether actors wear their own clothing and shoes.

Megan thanks Peggy for all she's done for her, including the tough-love from the day before, which was what motivated her to overcome her fear of Don and confess the lie. Megan leaves, and the guys fall into wrong-headed speculation about the real reason she's leaving. They don't get it. Peggy can only say that it took a lot of guts for her to leave. Was remark inwardly directed? Peggy has had at least one opportunity to leave the agency and make her own mark, out from under Don's shadow. As ambitious as she is, she must wonder how she'd do without his tutelage and protection...and persecution.

Harry drops in on Pete, having been told the news by Joan. Pete's reaction disappoints Harry. He asks Pete if he's shocked. "No." "What about Don?" Harry asks. Pete launches into a rant that seems to be about the Drapers, but is really about Beth and her treatment of Pete. He bitches about how "they" turn it off and on, how "they" keep one waiting at attention. He's gotten himself all balled up over this woman.

Pete asks Harry about the photographs of earth, taken from outer space. "Do they make you feel small and insignificant?" "No. Jennifer does that," Harry says, a classic remark aimed at this long-suffering wife. Pete continues: "Why don't they give you a glimmer of hope in the midst of rejection? A little thread to hang onto. A suggestion of the future. In a court of law, it would look like an accident, but it's not." It's a cryptic remark. Harry, confused, confirms that Pete's not talking about Trudy or Megan Draper. "Why do they get to decide what's going to happen?" Pete asks. Harry shrugs and tells Pete that they just do, that's all. And he leaves.

What's Pete getting at with that comment about accidents and courts of law? The level of desperation Pete is feeling reminds me of Don's, way back in season 1, when Pete was threatening to blow the lid on his true identity. Don was fooling around with Rachel Menken, and when Pete made his threat, Don ran to Rachel, begging her to run off with him. He wanted to flee from his life, his problems. Similarly, Pete seeks escape from the life he has built for himself, and he's pinning his escape fantasy on a hurt, mixed-up housewife who is also stuck in the burbs. But Beth Dawes is no Rachel Menken, as we'll soon see.

Don walks Megan to the elevator, as she prepares to meet the girls from the office for her farewell luncheon. When she says she'll be back to pick up her box of personal possessions, he tells her he'll take care of it, sparing her the discomfort of another tearful goodbye. He's making all the right moves, and she rewards him with a long, sincere kiss. As the door closes, she gives him a girlish wave. Standing there, he hits the button to call another car. The bell rings, and he walks to the open door, and something weird happens. There's no car. It's just an empty elevator shaft. Don steps to the threshold and peers into the shaft. It was a malfunction. Did Don nearly step over the edge to his death? What's the metaphor? Is it symbolic of her leaving and him stuck? Foreshadowing? If so, then what? Does it go back to my wife's prediction that the guy falling in the show titles is actually Don committing his last act in the show? Who knows? But it's a chilling moment, one that sends Don to his mini-bar.

Don's drink is interrupted by Ken, Stan, and Ginsberg. Rick, from Chevalier Blanc, found a song that is Beatlesy enough for the commercial - September In The Rain. Don can't distinguish it from The Beatles, but Ginsberg has a violent reaction to the song, demanding that it be turned off. Ken asks Stan and Ginsberg to give him and Don a moment. Alone, Ken asks Don about the Cool Whip pitch. Now that Megan is no longer with the firm, Ken wants to know how to proceed with the skit. Don says that Peggy will fill in for Megan.

On the train ride home, Pete sits with Howard and finagles a visit to Howard's house, pretending to be interested in buying insurance. Howard is all for it, sure that his wife won't mind the intrusion. Once they arrive, Pete seizes a brief moment when he's alone with Beth to slip her a note and steal a kiss. She's overwhelmed, and disappears to the kitchen at her first opportunity. She calls Howard in to talk. Pete goes for his coat as Howard comes back from the kitchen. He's in trouble, he says, and that Pete owes it to him to stay and eat. Howard hasn't a clue.

As Joan is leaving, she runs into Peggy and tells her they missed her at lunch. Peggy explains that she'd like to do her own lunch with Megan. Joan slips into gossip-mode, but Peggy's feeling guilty and confesses to feeling as though she's run Megan off. Joan brushes aside her worry, explaining that Megan is a typical second wife for a man like Don - a failing artist married to a rich man. Peggy defends Megan, saying she thinks she's one of those girls who does everything well. Joan's response is classic - "Then you had every right to be hard on her." She goes on to compare Megan to Betty - the model and the actress. "That's the kind of girl Don marries," she explains. I re-watched that last line by Joan many times, trying to decide whether she was aiming that line at Peggy, somehow. I don't think she was. I guess it's aimed at Don, and what he's after.

Don arrives home from work to find Megan cooking in the kitchen, barefooted. She's surprised at his graciousness, and he assures her that he's fine. She tells him she loves him, and that he's everything she hoped he'd be. His response? "You too." Hmmm. Really?

The next day, Don and Peggy and Ken go to the General Foods laboratory and stink up the joint with their Cool Whip skit. Peggy keeps flubbing her lines, screwing up the slogan. Don corrects her, mid-skit, but they never come close to the chemistry Don shares with Megan. Afterwards, as their contact tries to salvage things with the decision-maker, Don and Peggy erupt into a fight. It's there that we see what's really going on inside Don's head. He takes out his disappointment on her, blaming her for screwing up the skit and being, basically, a bad influence (too cynical) on his poor, sweet wife. It's a childish argument that ends when Peggy calls Don out. She tells him that she's not the one he's mad at and to shut up. He does.

At Howard and Beth's, Pete handed Beth instructions to meet him at a hotel in the city. He holds up his end of the bargain, but she never shows, and he leaves the hotel defeated and angry.

Roger shows up at Don's office to find Don on the couch, having a drink. Roger has heard the news. He's probably also heard about Cool Whip. Like Don, he can't understand this younger generation and their dreams. Don underscores the generation gap by referring to his depression-era upbringing, where his dream was of indoor plumbing. Finally, Don gets philosophical, asking Roger why she shouldn't do what she wants. He says he doesn't want her to end up like Betty, or worse, like Megan's mom. Ouch. "You've got to go home," Roger says. "Let her know there's a routine. It'll keep you both out of trouble...Mona's dad told me that." Ah, Roger.

Don does go home, in time to catch her as she's leaving for class. She's picked up a copy of Revolver for him, a lesson on what's going on in this world of his that's being overrun by young people with dreams and messages. They kiss, and she leaves him to The Beatles.

He puts the album on, cues the song, kicks off his shoes, then takes his drink and sits in his easy chair as Tomorrow Never Knows plays. It's so odd to see Don Draper, a guy who would have felt comfortable with the Rat Pack, lounging with Revolver.

Turn off your mind, relax and float downstream...

As the song plays, the show closes with a montage of Peggy, Pete, and Megan.

Peggy is working late, as usual, with Stan, who hands her a joint. She takes a drag and inhales.

...That you may see the meaning of within...

Pete walks to his car, parked at the train station. Next to him, Howard gets into the driver's side of his car. Beth scoots over to the passenger side. She glances over at Pete, who looks shell-shocked. And this is where she's different from Rachel Menken. Rachel drove Don from her life, once she saw his true colors. Beth, on the other hand, looks at Pete, and as she does, she draws a heart in the steam on her window. Once

she sees that he's seen it, she rolls down her window, then rolls it back up, erasing this token that will surely string him along a little longer - but to what effect?

...that love is all and love is everyone...

Megan lies on the floor at school, participating in an exercise with other students. Her eyes closed, her body relaxed.

Next, we see the album spinning. Don picks up the needle and shuts off the music, either not liking or not understanding what he's heard. He shuffles off to the bedroom, and as soon as he disappears, the episode fades to black. And as soon as it does, the music resumes. Don can ignore The Beatles, but the change they symbolize can't be stopped.

In Plath's Lady Lazarus, a reference is made to the mythological Phoenix, who rose from the ashes. Who will roll with the change and be transformed, and who will fall by the wayside, unable or unwilling to adapt to a world that's been turned upside down?




Scott Slucher is grateful to have grown up in a household with many books and almost no restrictions on TV viewing, the breeding ground for a pop culture obsession that is explored at http://www.slucherville.com. These days, his scribbling is limited to a commentary of season 5 of Mad Men.




Share Your Knowledge By Writing: You Will Improve People's Lives & Contribute To Social Development!


What If Napoleon Hill Had Not Written Think And Grow Rich?

What would this world have been like if Hill had not written that wonderful book? Think back to all the successful people you know who have mentioned that reading THAT book transformed their lives. Imagine if they had never read the book i.e. it had not been written. The implications would be multiple fold. Let's consider a few examples.

Maybe today, Dr. Walter Doyles Staples would not be the accomplished person whose works have been a source of education and inspiration for thousands of people worldwide. Robert Kiyosaki would probably not be the person we know today, whose message about proper education of children, and the need for a reform of our traditional educational system, opened the eyes of many parents to what they can do to help their kids succeed in life.

My point is that when people who undergo useful/authentic experiences (or who make contact with those who do so), write in order to share their acquired knowledge with others, significant positive social development can quite often take place as a result. This will happen especially if those who read the written works, actually take action to diligently apply the knowledge they acquire from doing so in their personal lives.

You Can Change Lives Through Your Writings

By writing, we give others the opportunity to embark, more intelligently, and therefore with greater chances of success, on doing something we(or persons we closely studied) have also done in the past and/or are still doing. Anyone who has applied honest and diligent effort to a particular cause, can write competently about what s/he has done in a way that can benefit others who wish to pursue a similar goal.

While we are on the subject, have you ever wondered why it is that millions of parents worldwide have bought books by Robert Kiyosaki, and followed his advice about how to educate kids/prepare them to achieve financial independence, even though Robert clearly stated in the books that he and his wife(Kim) had no kids of their own?

I have, and the ONLY logical explanation for what should have been an unreasonable action on that part of the parents is this: They (wisely) chose to look beyond Robert NOT being a parent, to the intuitive and common sense logic of the ideas he presented, which resonated with those they had themselves battled with, during their own childhoods. That's why when you read some of the re-printed testimonials in Robert's bestseller titled "If you want to be rich and happy, don't go to school?", you will notice many of those people quoted said things like "That's what I think"; "puts into words what I have been thinking for a long time" etc.

When I read those commentaries/testimonials by those who read the above mentioned book, I could not help wondering if they would have ever gotten around to doing anything about what they were "thinking" IF someone like Robert had not decided to write it all in a book by himself. Again, back to the questions with which I started this article: What if Robert had never chosen to write any of his books? One thing at least is certain: our thinking about how children should be educated and prepared to pursue success in life as independent adults, would be worse off than it is now. That is the value that Robert's writing has added to millions of lives the world over - mine inclusive(the distance between our continents of residence notwithstanding).

Many People Who Should Write Are NOT Writing

In many societies, people daily undergo unique experiences of all kinds, that those around them may never have the opportunity of going through. For each person, the learning acquired through those experiences literally shapes who they become over time, and ultimately determines whether or not - or better still how well - they succeed.

I am of the firm opinion based on the above, that EACH one of us(if s/he were to make conscious effort) can effectively draw upon the knowledge and insight acquired through his/her unique, personal experiences, to teach others how to deal with them successfully, should they encounter something similar.

What I have just stated is the reason why I am convinced we can never have too many motivational speakers in the world. It is not possible to have too many pastors, or preachers or trainers in the world either. I speak with regard to the possibility of a situation arising where you end up with many individuals who do the same thing in exactly the same way EVERY time, so that if you have seen one, you would have seen all the others.

No two motivational speakers can have exactly the same audience appeal, and effect on people when they speak. Think about it. When you hear that Zig Ziglar is going to be speaking at an event you plan to attend, there is a kind of expectation you have compared to what you feel when another speaker's name is mentioned.

Each one of us has a distinguishing trait or quality that sets him apart from others who do what s/he does. Not matter how many stand up comedians perform on one show, each ONE of them will always have at least ONE joke that is different from those told by his/her counterparts. And s/he will also have a peculiar "style of delivery" that is unique to him/her - except of course s/he unwisely chooses to mimic a role model, mentor etc.

If all of the above is true, it then logically follows, that if an individual were to write a (non-fiction) book or article based on his/her area of competence or experience, there is a possibility that a person looking for such information will find it a useful, if not entertaining, read.

It might help to inform (or remind) you, that even Napoleon Hill was initially plagued with self-doubt, when Andrew Carnegie first asked him to write the book(Think And Grow Rich). Hill worried among other things that he was not "qualified" or "competent" enough - at the time - to write it. But thankfully, he eventually brushed those fears aside, and did us all a favour by working hard to write the book that today has changed millions of lives for the better.

No One Needs A Teaching Certificate Or University Degree To Share His/Her Experience-Based Knowledge With Others Who Need It

I am yet to learn of a situation where a person who - through great will power and endurance - survived years of isolation as a prisoner of war was asked to get a writing degree, or teaching certificate before s/he could write a book or speak to audiences in seminars about (a) what it feels like and (b) how to survive under such situations.

At the least, if you feel you cannot write it yourself, engage the services of a freelance professional, who will work with you to produce a worthwhile summary of your experiences in your chosen area of interest or competence. Ultimately however, developing your writing skills would not be a bad idea, as it would enable you do more spontaneous writing than you could if someone was taking notes from you.

You Can Write While Still In The Process Of Acquiring The Experience(s)

Incidentally we need not wait until we have succeeded in achieving the goal we pursue before we write for others to learn from us. For instance a person who never won the gold at the olympics or indeed, who never made it to the finals of the Olympic 100m finals could use THAT thought to motivate him/herself to draw from his/her "failures" and coach a younger athlete with potential to win the gold.

Taking this further, a person who has "failed" in a bid to achieve a goal could, with a positive mental attitude, articulate a set of learning points about what caused him/her to fail, and use them to teach others(one-on-one or through a book or article) about what to do to increase their chances of success.

You do NOT need to wait till you become the Managing Director of the company you work for, before you begin to share the useful learnings about how to pursue career advancement in a corporate organisation, that you pick up along the way. This is because while you are BUSY "climbing", others coming after you will be in the process of taking the decision to START "climbing", and compared to you, will be LESS experienced or knowledgeable about what to expect. Many of them are likely to appreciate hearing from you, up front, some hints about what they will face during their journey, and how you dealt with the challenges that cropped up, plus what you think THEY can do to make good progress.

In my case, I am sharing insights gained from my experiences as an entrepreneur, through writing articles and books, and in daily interactions. I implore you to begin documenting as much of your own experiences as possible. This way, you can also become equipped over time, to share useful learning with others, and make their journey less difficult.

No one person has the duty of teaching others about how to succeed in life. Every one of us can teach what s/he knows to those who need to know it by writing about it. The best part is that once you've written it, you will not need to write it again. All those who want it will only then have to go to the bookstore or website where it is available and get their copy.

I Found Supporting Evidence That "You Need To Write", In Dr. Spencer Johnson's Book: "Who Moved My Cheese"!

Who better to tell you what it feels like(or takes) to survive as a start-up entrepreneur, if not someone currently in the struggle - or recently out of it? If you wanted to get an authentic update on the socioeconomic situation in Nigeria, would you ask your "Professor Uncle" who travels once-a-year to Lagos on official visits - or would you ask your Aunt who lives in Lagos, and visits New York on business every other month?

The foregoing is why I chose to write about my experiences early in my entrepreneurial career, and not wait till I get "up to the very top" before doing so. But I got even more convinced that this was the right thing to do, when I read the little book titled "Who moved my cheese?" written by Dr. Spencer Johnson.

The Book's Parable About Hem & Haw(2 little people) As Well As Sniff & Scurry(2 Mice)

The book narrates an engaging parable about 4 characters - Sniff and Scurry (2 Mice) and also Hem and Haw (2 little people). The parable illustrates the various ways different people react to unexpected changes/setbacks that occur in their lives on a daily basis.

In admonishing us(readers) to learn to laugh at ourselves, and the mistakes we make in life, (so as to be able to learn from them and "move on" with our lives), Dr. Johnson uses the analogy of "moving cheese" to illustrate how our circumstances/situations in life will inevitably change. The moral of the parable is that we all need to be prepared for those changes when (not "if") eventually they occur. If we're prepared, and we respond quickly and intelligently to them (instead of protesting and complaining), we will often find that we end up being better off in the long run.

Dr. Johnson takes the reader through a series of scenarios in which the 4 characters employ various methods to deal with the unexpected changes. The 2 little people - Hem and Haw - unlike the mice, had major problems getting over the setback (not surprising is it? A typical human reaction!) and moving on with their lives. Hem in particular remained adamant that it was "unfair" for the cheese to have been moved - and prevailed on Haw(who over time became more disposed to trying to find a way out of the fix they were in) to stay with him till things "returned to normal", or "someone gave them an explanation" for moving their cheese.

Remember! It's a parable, and if you think back to our lives as humans, you should't have much problems recalling those occasions when you've been a complainer. Sometime in the past(or possibly even now) you may have been just like Hem - who never saw any good in a change that affected you(in your opinion) "negatively". An example of such a change is a lateral movement from your job to another seemingly less glamorous one in your company.

Lest I reproduce the entire book here, I will get straight to the point I wish to make. At a point, Haw decided that since the mice had taken off in search of another cheese almost immediately the initial cheese had moved, he would do the same. So, he left Hem, (after trying without success to get him to go along), sitting and complaining, and began his search.

"Haw" Starts Writing To Share What He Learns BEFORE He achieves Success

As he journeyed, he made a lot of new discoveries, gaining new and fresh insights that excited him a great deal. In fact, he found the learnings he picked up while trying to find new cheese so profound that he decided to write each learning on the wall(in form of a short phrase). This was so that anyone who was coming along after him, would benefit from the knowledge he had discovered.

Examples of the phrases he wrote are: "If you do not change, you can become extinct"; "When you move beyond your fear, you feel free"; and "Imagining myself enjoying new cheese even before I find it, leads me to it".

I have chosen to adopt the method used by Haw, by writing to share my experiences so far, for the benefit of others who might wish to also go into entrepreneuring. Even before he found new cheese, Haw began to share the little knowledge he was picking up along the way/during the journey. He felt (quite rightly too) that there was no point waiting till he got to the "end" of his journey, and found new cheese, before he shared the little he already knew. This was because he recognised that he was experiencing useful - though sometimes painful - lessons that could benefit others tremendously, if they knew them before facing similar challenges.

Summary

I personally believe that it takes strength of character - and tremendous self belief - to repeatedly make out time to share painful lessons learnt(through writing, and/or speaking), in the pursuit of a challenging goal(s), especially while still working to achieve it(them).

Another lesson we can take away from Dr. Johnson's book, is that we can each move our own cheese(become "masters of our fate"), instead of waiting for others to do it for us. Nearly five years ago, I chose to move mine by leaving the comfort of what should have been a comfortable job in a corporate organisation, to follow my longstanding vision of running my own businesses. I also decided that I wanted to spend much of my time, sharing with others about how to do the things I have achieved in various areas of my past, present and future endeavours.

We need to share information/knowledge and discoveries about life, and how to live it better, with each other. We need to do so regularly, and with plenty of excitement and passion. Our actions in this regard must be borne out of a genuine desire to enrich the lives of others, and help them get ahead like we are doing.

The result would be a society in which mutually beneficial exchange of information takes place among people in a way that enhances social development, making life more fulfilling for every member. A society where this happens continually, and spontaneously, would be a very successful one. Many developed countries are already on the path toward attaining this futuristic state.

Developing countries which desire to achieve similar progress, will need to challenge MANY MORE of their members to write MORE OFTEN(give more public speeches, seminars, practical workshops, coaching programs) based on authentic experiences they have had, that would empower others to succeed in pursuit of their life goals.

Writing is a powerful way to communicate useful knowledge acquired through years of experience and sometimes painful effort by the writer, to others. Any society that wishes to develop fully, in all aspects of the life of its people MUST encourage her members to write - and read - as frequently as possible(especially non-fiction). You can play a role today in the development of your own society, by deciding to go out and acquire qualitative experiences in the pursuit of challenging, worthwhile goals, and then writing to share what you learn with others.




Self-Development/Performance Enhancement Specialist ? Tayo Solagbade - works as a Multipreneur, helping individuals/businesses develop and implement strategies to achieve their goals, faster and more profitably.

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